House Of Quality For Mobile Phone: A Coopetition Analysis
Identify customer needsDiscuss about the Coopetition Strategy Market Performance.
Quality Function Deployment (QFD) includes two major processes i.e. analyzing what will satisfy the needs and wants of customers and converting those needs into targeted design. House of quality is a diagrammatic tool for explaining the relationship between desires of customers and product capabilities. It is a map which offers the means for inter-function…
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