Structuring And Segmentation Supply Base For Fairprice Company

Segmentation StrategiesDiscuss about the Structuring and Segmentation Supply Base for Fairprice Company.
Fairprice is arguably the largest supermarket chain in Singapore being a cooperative of National Trades Union Congress. With approximately 100 supermarkets across the island and 50 outlet stores in the company supply chain, Fairprice boosts as the first successful organization in the country to start and develop a fresh food dist…