Marketing Research For Opinion Poll And Electoral: Sampling Frame And Sampling Approach

Alternative ways of defining Sampling FrameDiscuss about the Marketing Research for Opinion Poll and Electoral.
The topic discusses the launching of new Zest Sedan by Tata Motors, based on which the marketing research has been conducted. The research starts with the identification of ways of defining a sampling frame for the research and here the cluster sampling is found to be the most suitable. The various ways of defining the samp…