Reviving In-Store Business: A Strategic PR Essay.

Problem and Opportunity Statement1. Describe the situation that gives rise to the problem or the opportunity. Factors you might consider include competitive pressures on the business, issues about awareness?
2. What the client wants client brief for pitch?
3. Expand on the work you have done earlier into a full plan for your client one they could take and use straight away if they chose to do so?
In-store shopping plays a major ro…