Brand Audit Of LEGO

Brand ExploratoryDiscuss about the Brand Audit of LEGO.
The tendency that exists in consumer behaviour today has given the organisations a wake-up call as they can improve their business if they understand the consumer behaviour in a proper way (Solomon, 2006). This is vital when associated with the understanding as well as development of the brand identities. The customers of today expect more from the brands and do not get satisfied w…