Kenco’s Market Environment And Marketing Strategy

April 14, 2024/in management /by bonniejecinta

Background of the CompanyWrite an essay on Kencos market environment and marketing strategy?
Kenco that is subsidiary of Kraft is a brand logo of instant coffee brand. In 1922, Kenco began doing commercial enterprise when a co-operative of Kenyan coffee growers opened a coffee store in Sloane square (The marketing Society, 2015). The Kenyan coffee firms shortened call to Kenco in 1962 .Besides, by 1988, it had made instant coffee…

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