Factors Affecting Successful Product Launch In Pharmaceutical Sector: A Consultancy Report

1.0 Environmental factors affecting new product launchScenario You have been asked to observe, advise and act as a Consultant to the Sales Director of a medium – sized company operating in the pharmaceutical sector of the UK economy. The company is about to launch a new product that it hopes will soon become a market leader in its particular niche. As a consequence the sales force, both management and field personnel will face major chal…