Chatime: Challenges And Opportunities For Expansion In Australia

Chatime’s Strategic Goal and Potential ChallengesThe head office of Taiwanese franchise Chatime wants the chain to become the Starbucks of tea. Local master franchisor Charley Zhao would be happy to emulate the success of Boost juice but marketing and franchising experts reckon the task ahead will be hard to swallow. You see, Zhao has made a splash with Chatime by trying to capture the Asian-Australian market, predominantly those of Chinese an…