Sports/Business Presentation

You have recently been hired as the director of ticket sales for a professional sports team that plays in a 12,000-seat arena, with the season tip-off only 4 months away. One of the most immediate assignments that you have is to present your ideas on how to increase ticketing revenue while also promoting a sustainable work environment for your ticket managers. When you asked your managers about previous work conditions, they mentioned high employee turnover, poor customer service, undefined role responsibilities, and lack of creativity regarding ticketing promotions and incentives.

The club’s president, to whom you report, asked you to create a presentation that you will share with the entire sales, marketing, and ticketing departments. It will include your vision toward departmental culture, worker sustainability, and new ideas for revenue that include ticket incentives.

Create a presentation of 11 slides with 100 speaker notes for each slide, describing each of the following: 

Vision statement for the department.

Team and individual goals with revenue targets      (e.g., organizational sales goals, clearly defined department roles, revenue      goals, team and individual goals).

Strategies to drive new ticket sales, including a      timeline for execution beginning 6 months prior to the start of the      season. 

• Examples of a sales campaign in collaboration with      the marketing department.