COM323 Ashford Week 2 Persuasion Manipulation and Seduction Paper

Persuasion, Manipulation, and Seduction

Prepare a three- to five-page paper (not including title andreference pages), formatted according to APA style as outlined in theAshford Writing Center, that cites at least two outside scholarlysources to delineate the differences between the terms persuasion,manipulation and seduction as they relate to human communication.Provide at least three modern-day examples of the varying types ofpersuasive devices and describe which audiences respond best to whichtechniques.

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Waypoint Assignment Submission

Required Text

1. Persuasion: A social science approach
   1. Codoban, A. (2006). From persuasion to manipulation and seduction. (A very short history of global communication). Journal for the Study of Religions and Ideologies, 5(14), 151-158.
      • Document can be downloaded in the online classroom. A usefulexamination of persuasion from a global and ethical perspective in termsof the contrast between pure persuasion and manipulation/seduction.
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   2. Meyers-Levy, J.,& Malaviya, P. (1999). Consumers’ processing of persuasiveadvertisements: An integrative framework of persuasion theories. Journal of Marketing, 63, 45-61. Retrieved from the ProQuest database.
      • Provides a basic overview of selected theories of persuasion and their relative strengths and weaknesses.
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