COM323 Ashford University Week 3 Ethical Behavior and Persuasion Paper

Ethics and Persuasion

Prepare a three- to five-page paper (not including title andreference pages), formatted according to APA style as outlined in theAshford Writing Center, that details the importance of ethical behaviorand its significance in persuasion. Define at least two ethical theoriesin your paper, and identify and describe the impact that ethicalpractices have on persuasion. Your paper must include at least threeoutside scholarly sources to support your opinions. You should choose aneffective example to clearly illustrate your viewpoints such as acurrent event issue or personal experience.

Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

Waypoint Assignment Submission

1. Persuasion: A Social Science Approach
   1. Chapter 3: Ethics of Persuasion
   2. Chapter 7: Priming: Influencing Attitudes and Behaviors
   3. Chapter 8: Narrative Persuasion

Article

Messina, A. (2007). Public relations, the public interest and persuasion: An ethical approach. Journal of Communication Management, 11(1), 29-52. Retrieved from the ProQuest database.

• An enlightening examination and discussion of ethical theories used in persuasion research from a professional perspective.
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