Aldi’s Marketing Strategy: Analysis And Challenges

Background of AldiMarketing is a simple term that can be addressed through offering right products at right place. However, marketing mix is the basic model to develop a marketing plan for any business. Product, place, price and promotion are the four basic elements of marketing plan for any business (Huang and Sarigöllü 2014). In order to offer a successful product application of marketing tool is important. Such marketing mix tool …