Nike’s Sweatshop Problem: A History And Its Impact On Brand Image, An Essay.

HistoryOutsourcing is the activity of contracting out certain functions or operations of a business to external suppliers, it involves transfer of people, process and assets (Deloitte, 2013)
In 1989 Peter Drucker, ace management thinker explained the concept of outsourcing in an article in Wall Street Journal entitled “Sell the Mailroom”. Drucker coined the phrase “Do what you do best and outsource the rest” following this as a st…