Case Study Analysis: A Dilemma To Acquire New Business Or To Extract Additional Profit From The Existing Market

Introduction to the Case StudyThe case is based upon the acquisition of a rubber and urethane manufacturing company named as Elasto Therm Inc (ETI) by Nate Burstein and Julia Burstein. Nate and Julia Burstein had a business idea of bringing effective changes in ETI to make it productive. They believed that employees play the most vital role in an organization and if the company is able to satisfy them, they shall become more productive that wi…