Red Bull’s Diversification Strategy: Balancing Downstream Focus And Eccentric Marketing

Dominant Thinking About DiversificationBriefly explain the dominant thinking about diversification in the literature (e.g. corporate advantage in developed markets must rest on some form of synergy so unrelated diversification is usually viewed negatively)
What is the dominant thinking about diversification in the literature?
To understand how to formulate diversification in corporate strategy, it is necessary to specify the conditions under…