Critically Evaluate Business Growth Opportunities Outside Of The Home Market: Case Study Analysis Of The Body Shop

Why Body Shop has been so successful?
Introduction
Body Shop is a British skin care, cosmetic and perfume company. Dame Anita Roddick founded it in the year 1976. It has approx. 3,049 franchised and owned stores internationally in 66 countries. Previously the company claimed for testing its 50% of the products on animal so it took an initiate for it that was against the animal testing. The main core value of Body Shop is against the animal t…