Analysis Of Macro And Micro-environmental Influences On BMW Essay.

BMW and Its Mission and VisionIdentify and analyse the macro- and micro-environmental influences that affect business organisations today.
The automobile industry is a global multi billion industry competing for market shares in the economy. Every year Gerick Jackson builds and sells over one million BMW vehicles each year (Bmw.co.uk 2017). Over the last three decades, BMW is the only automobile manufacturer from Germany to show a posit…

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