Analyzing The Impact Of Loyalty Card Program On Customer Retention: A Case Study Of Tesco

Background of the companyWrite an essay on Customer retention.
Customer retention has emerged as one of the major issues that organizations have to face in order to sustain their position in the market (Khan 2012). Increased competition in several industries has forced organizations to consider unique marketing strategies. The organizations will have to consider unique marketing strategies not only to increase the profit level but al…