Application Case 57: Understanding Why Customers Abandon Shopping Carts Results in $10 Million Sales Increase pages

Application Case 57: Understanding Why Customers Abandon Shopping Carts Results in $10 Million Sales Increase pages

Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in $10 Million Sales Increase, pages 297-298 1.       How did Lotte.com use analytics to improve sales?  2.        What were the challenges, the proposed solution, and the obtained results?  3.        Do you think e-commerce companies are in better position to leverage benefits of analytics? Why? How?application5.7.pdf