Applying The Marketing Mix And Segmentation To Starbucks

Discussion TopicsAfter reviewing the marketing mix and segmentation of Tim’s coffee shop, Starbucks is selected as a global company to apply the 4P’s of marketing mix.
Starbucks, a leading coffee brand on an international level, offers the customers with an amazing and unmatchable experience of food and beverages. Although being a coffee specialist, they are trying to attract different set of customers with their experiment in…