Approaches Taken By Organizations In The B2C Sector In Building And Maintaining Relationships With Consumers

Minimizing conflictCritically discuss the approaches taken by organizations in the B2C sector in building and maintaining relationships with consumers; and the consumer’s role in this process?
Relationship Marketing and Customer relationship management have taken an important position in the marketing strategy over the past few years. There was a huge confluence in terms of a transition to service based economies which advance in communic…