Business Orientation Of Tesco: Marketing Strategies, Objectives And Issues
Background of the organizationWrite an essay on business orientation of Tesco.
The purpose of this report is to evaluate business orientation of Tesco. This report consists of different marketing strategies, which has been adopted by Tesco for being market oriented. The term market oriented strategy refers to the process of attracting new consumers towards the brand along with retaining the existing consumers (Ballantyne 2015). In retail …
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