Case Study Analysis Report- TUI
Description
Introduction
The introduction should draw from academic sources and include (but not limited to):
A brief explanation of the aim of the case study report
A definition of the internal business environment
A definition of the micro business environment
A definition of the macro business environment.
Section 1
This section should give a summary of TUI by including the following (but not limited to):
Business overview (e.g., key events, products/services, business type, legal structure)
- Size (e.g., annual revenue, number of employees, scale of operation, market share)
- Sector and industry operations
- Direct and indirect competitors
- Organisational structure and leadership team.
Section 2
This section should interpret the information provided by including the following (but not limited to):
The impacts of increasing corporate tax rate after Brexit on TUI’s internal environment
How TUI can recover from challenges they are facing using internal environment
- Section 3
- This section should interpret the information provided by including the following (but not limited to):
- The impacts of increasing corporate tax rate after Brexit on TUI’s micro-environment
- How TUI can recover from challenges they are facing using micro-environment.
- Section 4
This section should use the information provided to analyse TUI’ macro environment:
The impacts of PESTLE factors on TUI’ operations.
How TUI can recover from challenges they are facing using macro-environment
Conclusion
This section should include (but not limited to):
Suggestions for TUI how to improve its operations considering the micro, internal and macro analysis.
Propose recommended strategies, possible limitations and possible action plan
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