Case Study: Levendary Café’s Entry Into The Chinese Market

Factors favouring Levendary Café’s entry into ChinaDiscuss about a Case Study for International Business of lavendary cafe?
1. Levendary Café entered the Chinese market in a wholly-owned foreign and opportunistic approach. By entering as a wholly-owned foreign business, the Café looked forward to being in a position to retain control of most activities such as the brand image, capability to monitor store operations, a…