Case: Velo V

1. Assume you’re a project manger at JCDecaux and have been assigned to work with the City of Lyon to implement this physical, organizational and social change. What are the practical and philosophical implications of this work?

2. Using the tools, methods and processes described in Chapter 8, construct a comprehensive “action plan” for this project Where would you start? Who are the key stakeholders and how will you manage them? What are the practical categories of activities that need to be addressed? What are the sequences of change that have to happen? What do you see as the key activities and initiatives?