Week 6: Interactive Activity

6.1. Content Introduction

­­­­­­­­­­­­Learning Outcomes

1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.

6.2. Reading

Required

Chapter 6.  Strategy Formation: Situation Analysis and Business Strategy

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Recommended

Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948. http://www.jstor.org/stable/2630633

6.3. Test your knowledge (Max 100 words for every question)

Question 1

What is the relevance of the resource-based view of the firm to strategic management in a global environment?

Question 2

How can value-chain analysis help identify a company’s strengths and weaknesses?