• Why this industry is attractive
• Which of Porter’s 3 generic strategies this firm is pursuing
• The company’s competitive advantage and why this advantage is sustainable. What can this firm do that no other firm can do?
• Financials, such as recent sales growth, earnings growth, leverage. For example, maybe sales increased 25%+ annually for the past three years, or the company has an ROE that is double that of its competitors because it is effectively using leverage, etc.
• Significant risks or competition faced by the company, and why those risks shouldn’t deter someone from buying the stock

Support your argument with facts; don’t say, “Everyone loves Apple, so you should buy it.”

You are welcome to use the company’s P/E ratio (or PEG
ratio) in making the case that the company is undervalued, but you are NOT to
forecast the company’s financial statements and provide a full valuation
analysis (that is the task for the final project). Thus, you should NOT be building a DCF model
for the stock pitch competition and it will not help your grade if you