The company I choosed is Tesla, so basiclly follow the instructions below and do a business analysis for Tesla. Focusing on the challenges they are facing.

significant part of the learning experience in the course is the team project.
The goal of this project is to help you to apply your knowledge and skills to an interesting,
current strategic situation facing a real-life company. Your team will identify key strategic
issue(s) facing the company and research its current situation. The team will then present
its strategic recommendations for the company.
Keep in mind that your report is not a profile of a company, but rather a discussion of a
specific strategic situation that they are facing. As such, your paper needs to have a central
question(s) that your recommendations address(es), regardless of whether you are analyzing a successful company or a failing one.

Some examples:

– Evaluating an unsuccessful company: J.C. Penney has blamed their bankruptcy on
store closures due to COVID-19, but was their strategy creating value even before the pandemic?
– Evaluating a successful company: How did Indian e-commerce start-up FlipKart
manage to grow so successfully in a market that includes massive competitors such
as Amazon? Will this strategy continue to work going forward?
– Evaluating a situation with an unknown outcome: Will Toys R Us’s new
approach to retail be enough to allow it to survive?
– Evaluating a particular strategic initiative within a company: How did LVMH
manage to pivot so quickly from luxury goods to hand sanitizer and personal
protective equipment? Will this pivot help or hurt their overall strategy in the long
run? OR How did IBM sell off the personal computer manufacturing division to LENOVO and shift focus into software services?