For the second part of the project your group will complete a 3-4 page report on the industry named New England Kitchen & Bath Center, Inc Company. The report will need to address the following key points:

The external drivers of the industry and their current trends.

This portion of the project will be graded on:

• Fluidity of the report (This report should read as a collaborative effort, not as 3 or 4 separate people each writing one portion – to accomplish this, the group should get together once everyone has contributed their portion and edit the final version collaboratively.)

Clear understanding of the businesses position and goals to move forward.

Clear understanding of the business weaknesses that will hinder their growth.

• Clear understanding of the industry factors that are currently present. 
• Utilization of outside sources with references should be present int he report. What you are being provided is a base guideline. It should guide you to question on outside readings that can support your points.