Public Relation Mistakes By Malaysian Airline: MH370 Crisis Essay.
Public relation mistakes made in MH370 crisis
The missing MH370 plane carried two hundred and twenty-seven passengers from fifteen different national and twelve, Malaysian crew members (Howell,2015). The missing plane sparked a global outcry with the deep mystery of its disappearance, which sparked a multinational search for the plane but to no avail up to now (Nel, 2014). The handling of the issue by the Malaysian airline demonstrated poor m…