MRKT 301: Week 8 Discussion
Description
TOPIC 1: Emerging Technologies
In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.
Choose one of the following technologies:
Artificial intelligence
Chatbot
Extended reality
Voice marketing
Visit ANA Futures to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.
- TOPIC 3: Ready for the digital future?
- Kotler et al. (2021) say: “In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66).” Is your client using technology to improve human happiness? Again, using the product/service you selected for the written assignments, consider the following:
- a.How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0.
- b.Refer to Figure 4.2, the Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)?
