Challenges Of Marketing Swash: Roger’s Theory Of Product Diffusion, Operational And Marketing Challenges

Challenges of marketing the Swash brandThe swash is a radical innovative product which was developed by Whirlpool, Proctor and Gamble. It was launched in the US in 2014. It’s a home clothing care system which reduces wrinkled, refreshes fabric as well as restores the fit lost by the clothes after wearing. All this is accomplished by the machine just ten minutes after the push of a button. The system is designed in such a way that it can fi…