Components Of Attitudes And Attitude Theory For Business

Main Components of AttitudesWhat are the main components of attitudes? What aspects of attitude theory might be of interest to those in business?
According to McGuire, attitudes are responses that locate objects of thought on dimensions of judgment (Fiske, Gilbert and Lindzey, 2010). Attitude is defined as a set of attitudes or emotions, behaviors or beliefs towards a particular person, event or object. Psychologists define attitude as a …