Consumer Buying Process: A Case Study Of Sainsbury

Identification of the Perceived Customer ValueDiscuss about the case study for Consumer Buying Process.
Value decisions play an important role in the consumer buying process. Additionally, in current business environment, it becomes essential to understand the customer perceived value due to increasing competition in the market (Drummond and Ensor, 2006). Concurrently, as nowadays, customers are more demanding and expect different shopp…