Corporate Brand Identity And Brand Performance: A Case Study Of Apple Inc.

Significance of Corporate Brand IdentityQuestion:Discuss about the Corporate Brand Identity and Brand Performance.The report talks about the corporate brand identity and brand performance. Apple Company has been selected to explain the brand identity and performance. Apple Inc. is one of the biggest brands in the world. The report presents a brief overview of the apple brand strategies and it also explains the SWOT and CBBE model of this company…

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