Corporate Branding And Corporate Reputations – A Discussion On Samsung

Introduction:
Discuss about the Corporate Branding and Corporate Reputations.
Samsung is a South Korean multinational corporation. Its headquarters is situated in Samsung Town, Seoul. Under this brand name, numbers of business are associated and this is also known as the largest business corporation in South Korea. Company was founded in 1938 and initially it was diversified in three areas i.e. textile, food processing, securities, insurance an…