Creating An Innovative Value Proposition For An Emerging Book Selling Enterprise

DiscussionThe value is a business or marketing statement that is used by a particular company in order to summarize the reason the customers should choose the products and services of the company. The value proposition statement of a company helps to convince the potential customers that one specific product service would enrich their way of life and solve a problem in a better way (Wheelen et al. 2017). Those companies which have a well …

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