Creating, Communicating, And Delivering Value Of Milk Powder: A Case Study On Dutch Lady Milk Industries Berhad

Background of the Company
Describe creating, communicating and delivering value of milk powder?
Dutch Lady Milk Industries Berhad is a Malaysian Company that is engaged in the manufacture of the dairy products and it well listed on Bursa Malaysia. The current product of the company involves growing up milk, pasteurized milk, UHT milk, sterilized milk, family powdered milk and low fat yoghurt. The company holds around 40% market share in Malaysi…

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