Current Issues In Marketing: A Case Study Of Emirates Airline Essay.

Background of the organizationDiscuss about the Current Issues in Marketing.
As the business environment has become dynamic in nature, the organizations both SMEs and large organizations have been facing some major critical challenges related to marketing. Measuring the Return on Investment of marketing activities is the top marketing challenge in accordance to the 2015 “State of inbound report” (Thompson et al., 2013). Apar…