management

Customer Loyalty Programs In Luxury Hotels: A Case Study Of Siam Kempinski Hotel

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The importance of customer loyalty programs in the hotel industryQuestion:Describe an analysis of customer loyalty schemes of Siam Kempimski Hotel in Bangkok?In today’s competitive scenario, image of the restaurants are mostly recognised by the components of customer loyalty and thereby it is a corner store for the fine restaurant industries. As opined by Berman (2006), investments in customer loyalty program and schemes as a new weapon to…

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