Expanding West Farmers’ Business In Thailand: A Strategic Move

April 13, 2024/in management /by bonniejecinta

Company BackgroundFor the following project we have taken West Farmers Company of Australia.Due to the saturated market in Australia the company is trying to expand its retail and hotel business in Thailand since it is considered the gateway of Asia. The company has established a good brand name in Australia itself but to earn the same reputation in world it requires to first enter the Asian market. In today’s time the European market is over …

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Expanding West Farmers’ Business In Thailand: A Strategic Move

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