HSES:885 Sports Sponsorship

For this assignment, you will create a sponsorship proposal on behalf of the Jayhawkville United FC team that will target a major sponsor. The target sponsor can be any existing brand in any product category. Your sponsorship proposal will include:

An in-depth description of the relevant features of the property (Jayhawkville United FC)

A detailed description (psychographics, demographics, other relevant features) of JUFC’s target market(s)

• A specific and detailed explication of the fit (target market, image, etc.) and relevance between the property and target sponsor
• A detailed description of the specific inventory (assets) being offered to the target sponsor
• The cost of the proposed sponsorship deal to the target sponsor. [While we hope to see some details and justification regarding the price points you estimate, we understand that gauging these numbers based solely on publicly available information can be challenging. Therefore, please provide estimates at whatever level of detail seems feasible. If providing only the total estimate based on existing examples is all you can do, that’s perfectly acceptable].
• Additional Instructions:
• A comprehensive evaluation of the target market will require reflecting on the MLS and soccer target market.

When evaluating the inventory offered, think about the specific types of benefits discussed in the textbook and the sample inventory included in the ‘Learning Resources’ for this module as well as what you know about Jayhawkville Unted FC and Jayhawkville Stadium.

Similar to your M5 Discussion post, you should estimate the cost by using elements of competitive market strategy approach (i.e., by exploring the costs of similar sponsorships in the market).

While we do not require adherence to any specific sponsorship proposal template, the proposal should be presented in the style of a business report or proposal. Below are a couple of examples for inspiration. Please note, these are just examples, and even if a template you prefer does not include a specific element outlined in the assignment prompt (e.g., discussion of fit), you still need to include it.

• Sponsorship proposal template #1 (Sponsorship Collective)Download Sponsorship proposal template #1 (Sponsorship Collective)
• Sponsorship proposal template #2 (HubSpot)Download Sponsorship proposal template #2 (HubSpot)
• Sponsorship proposal template #3 (University of Tasmania)Download Sponsorship proposal template #3 (University of Tasmania)
• Remember, the best proposals are going to be those that are backed up with relevant facts, statistics, and a rationale for each element of the proposal. Be thorough and include at least seven outside resources.

This assignment pertains to the content you learned in this module and Jayhawkville.

• Click on the “Jayhawkville” tab in the left-hand navigation.

Then select the “Community” tab

Choose “Sports Facilities”

Select “Jayhawkville Stadium”