Influence Of Emotions On Customer Experience And Types Of Value Proposition In Business Markets

How Emotions Influence the Consumption Experience1. The article talks about five key areas where the emotions influence the buying behavior of the customers. These five points are briefly enumerated as below:
Small Things Count:
Customers tend to give value to those areas which may invoke positive emotions among them. A feel-good factor is something the customers will look for while going through their buying experience. For example, the sce…