Marketing Strategies For Gatorade, Big Data, Cannabis Industry, And Canada 150 Celebration

Gatorade’s Specific Content StrategyQuestion 1
Why do you think the Gatorade entertainment concept worked?
The concept for the Gatorade entertainment worked because the company was extremely specific for the core target (Blumenthal & Heyman, 2015). The brand has been was initially created for and consumed by the athletes in order to combat dehydration while they are playing. The company unlike other beverage companies wa…