Marks & Spencer’s Sustainable Consumer Behavior Strategies

M&S’s Sustainable Consumer Behavior InitiativesQuestion:Marks & Spencer (M&S) has set itself the objective of trying to change the attitudes  and  behaviour  of  its  21  million  customers  (per  week)  from  a passive  and  defeatist  feeling  to  a  more  actively  sustainable  and  more optimistic one. It recognises that for t…