MBA 510-1 creating and implementing marketing strategies.

Description

First, discuss what ethics in marketing means from your perspective and how you separate it from making poor business decisions. 

Next: Discuss it from your perspective, discuss whether it is unethical marketing or poor business decision. Justify your choice. In three or four paragraphs, as a Chief Marketing Officer for Audio Partners, what would you expect from your organization to ensure that there is an ethical culture across the organization?

Option 1: The Logan Paul Scandal (2017)

  • Break down the scandal from your perspective. 
  • Is this an example of unethical behavior why or why not? 
  • Does he have a responsibility to his fans and followers who made him millions from his quirky online videos?

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