MKT575 Phoenix iPhone 7 and iPhone 7 Plus Customer Buying Behavior Memo

Purpose of Assignment

The purpose of this assignment is to helpstudents learn how to create a professional corporate memo offeringrecommendations to the marketing department on how to most effectivelyanalyze customer buying behavior.

Assignment Steps

Create a 700-word memo/analysis of a selected targetmarket, and how you would suggest the organization should position anddifferentiate the product offering for that target market. You may useyour own organization or company, or another of your choosing.

Include in your memo/analysis:

• The identification of key segmentation factors such as demographic,psychographic, geographic, and behavioral characteristics of theselected target market.
• Determine the key buying behaviors and decision motivators for yourconsumers. Include an analysis of cultural, social, psychologicalfactors, and possible unexpected factors.
• Decide how you will differentiate your product or service, personnel, marketing channels, and brand image from the competition.
• Create a brief portrait of the ideal customer.
• Generate a positioning statement for the organization with consideration for the brand and strategy.

Cite at least three references from the University Library.

Format your paper consistent with APA guidelines.