MKT575 University of Phoenix Nike Brand Strategy Presentation

Purpose of Assignment

Marketing students know all brands must be consistently andeffectively promoted to survive. The marketing department’s productbranding promotional efforts are vital to success. By successfullycompleting this assignment, students will demonstrate an understandingof which factors can positively or negatively affect the launch of abrand’s product or service.

Assignment Steps

Resources: Microsoft^® PowerPoint^®

Create a 20- to 25-slide product branding strategy in Microsoft^® PowerPoint^® of a selected, well-known brand.

Incorporate a unique branding strategy including the following:

• Detail three areas of the brand’s product life cycle including product introduction, growth, maturity, and possible decline.
• Include at least two different types of media marketing channels forthe brand. One must be a traditional print method and the other must benon-print, or electronic. A non-print media method could be a socialmedia campaign.
• In your presentation, you should have one to two slides about eachmedia method (for example: one slide of what you would do, not how to doit).
• Include all the following marketing tactics:
  • Recommended advertising methods
  • Integrated marketing communications
  • Direct marketing
  • Brand positioning efforts

Cite a minimum of two peer-reviewed references.

Format your paper consistent with APA guidelines.