Negotiation For Celebrity Endorsement Contract

Pre-NegotiationDiscuss about the Negotiation for Celebrity Endorsement Contract.
My client has set the bar too low that can make it difficult for negotiation. However, my reservation value is better than the celebrity. For example, the BATNA offered by the company is $25 million. This is a good offer because the celebrity involved has an exceptional brand and commands a significant following from the public. Based on this BATNA, t…