New Product Management For IKEA – Opportunity Analysis And Product Concept

April 13, 2024/in management /by bonniejecinta

IKEA: Company OverviewQuestion:As a new Product Manager you have been asked to identify a suitable new product/service for your organisation. At this stage, your manager has requested an interim report which identifies a suitable opportunity and a recommended new product concept.
The most significant activity regarding any company is considered being new product management. New products will be taking the form of tangible products or services. …

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